Kaizen - Sterling by Music Man
Collaborators:Eddie Park, Creative Direction
Noah Sahady, Photography
Alex Bach, Copy & Strategy
Hannah Travis, Print Design & Secondary Photography
What I did:Art Direction
Strategy
Digital Design
Launch campaign for the Sterling by Music Man Kaizen guitar—the artist signature model designed in collaboration with legendary prog-guitarist, Tosin Abasi. I led the art direction from concept through execution, including photographer sourcing, location scouting, and guiding final asset creation.