Midst

Midst is a boutique furniture studio by Westin Millard. Built on the balance of opposites. The pieces nod to the simplicity and functionality of Japanese woodworking with a contemporary ethos.

I built a design system for Midst’s launch across web and social platforms. The logotype draws inspiration from Japanese Hanko (name stamps) and Los Angeles signage. It was created with the most literal sense of the word ‘branding’ in mind — for Westin to create an iron brand of the mark and stamp his pieces.