Orangewood Showroom
Collaborators:Eddie Park, Creative Direction
Rachel Deng, Photography
Alex Bach, Copy & Strategy
Jenna Homen, Sign-painting
What I did:Art Direction
Strategy
Print
SignageAfter four years operating our marketing HQ as a private office, we reimagined the space as a public-facing extension of the brand. We transformed an underutilized room into an open, light-filled guitar showroom, with the goal of rooting ourselves in the wonderful Mar Vista community. The space invites customers to experience our full lineup in person, gather for events, and engage with the brand in a more tangible way.